Having a Keyword-Optimised URL Structure is a Must, Says an SEO Agency

Having a Keyword-Optimised URL Structure is a Must, Says an SEO Agency

Almost every business owner doing SEO to their websites know the importance of integrating keywords into each webpage. Yet only a few are aware that optimising a website’s URL structure can also have a significant impact on their website’s rankings on Google. Optimised URL structures also do users a favour, as they are advised on […]

Combining Effective Online Marketing and Website Design Strategies

Combining Effective Online Marketing and Website Design Strategies

It is estimated that approximately 40 per cent of the global population is now using the Internet; many of these individuals living in developed and urban regions. Cities such as Sydney present a wealth of opportunities and challenges. How can a business reach it prospective audience while displaying a product or service in a unique […]

Digital Marketing in Today’s World is More than Just Search Engines

Digital Marketing in Today’s World is More than Just Search Engines

Since the advent of smartphones, digital marketing plays an increasingly large part in promoting one’s brand and increasing day to day business. Since those early days of advertising on the internet, the beginning of online shopping and home deliveries; more businesses than ever before are turning to the internet to increase market share, with smartphones […]

Advantages of an SEO Consultant: Effective and Up-to-date Practices

SEO Consultants

Although digital marketing and a social media presence are both important factors for any Sydney business, it is still a fact that a lack of modern SEO techniques will deflate any campaign before it ever reaches its intended target audience. Internet marketing has changed in many ways when compared to the past few years. What […]

Proper SEO Techniques for Sydney Businesses Offer a Critical Edge

SEO Techniques

During the past five years, the number of businesses within Sydney has grown by an impressive 10.5 per cent. While this is excellent for the average entrepreneur, it is still a fact that such profound change dictates that this market has now become highly competitive. Especially when referring to service-oriented industries, it is critical that […]

Get Ahead of the Competition Using a Local Digital Marketing Agency

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The last 20 years has seen a massive change in the way we live, socialise, and do business. With the digital revolution still in its infancy, technology and practises continue to improve, expand, and grow at an alarming rate. Nowhere more so than in the internet business sector. The greater number of people world-wide buying […]

SEO Goes Natural & Social with High Quality Content

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How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimisation. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated […]