Since the advent of smartphones, digital marketing plays an increasingly large part in promoting one’s brand and increasing day to day business. Since those early days of advertising on the internet, the beginning of online shopping and home deliveries; more businesses than ever before are turning to the internet to increase market share, with smartphones playing an increasingly large part.
To make the most of any digital marketing campaign, getting all the various sections working in harmony is a marketing company’s prime objective. Once this has been established, the search engines should do the rest.
Knowing Your Needs
Assuming of course you have already commissioned your website, knowing your products or services, and who will benefit most from them is the first thing to be researched. In this instance, digital marketing companies are streets ahead of those businesses managing their own marketing strategy.
For instance a digital marketing agency in Sydney, like Go Local Marketing, will have a database of similar products and services offered around the area. Using analytical tools, they can back track to those sites producing highest traffic results, and arrange targeted headlines to draw traffic.
Focusing on Local
Local marketing is a must. With thousands of similar small businesses offering similar products across Australia, a small business in Sydney needs to focus its digital marketing across nearby areas. Providing local consumers with their nearest point of contact for products and services searched for.
Once preferred sites have been established; local social media pages, business pages, trade pages, local authority sites, and sites offering ancillary products, the website can be built up.
High Quality Content
Last, and certainly not the least, content needs to be added to the site. Not just products and services, but good, high quality content which will not only draw increased traffic, but encourage them to stay on site. Good content which not only encourages consumers to stay, but helps convert tentative enquiries into sales.
Good content, whether it’s on the product or service pages, news or blog pages, all have to provide interesting information. Not just interesting to the consumer, but interesting to the search engines.
Company information, smartphone optimisation, page loading times, keywords, long tail keywords, back-links and page links, page tabs and points of contact all have to be optimised to keep the search engines happy. Maybe then, ‘it’s all about search engines.’
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