Modern studies have pointed out that the landscape of web design is changing dramatically. Not only is Google becoming much more stringent in terms of the policies allowed, but the rise of the mobile phone needs to be taken into account by any Sydney-based business. In fact, figures show that up to 44 per cent of all users report that they have had difficulty navigating pages that were not optimised for these devices. This equates to lost revenue and a valuable client may very well choose the services of one’s competitor. So, how can web design help to bridge this gap?
Quick is Good
In other words, very few mobile users have the patience to wait for a page to load for an inordinate amount of time. A recent survey illustrates that while an average page may take up to 6.5 seconds to display, anything over 4 seconds may indeed result in the visitor searching elsewhere. So, one of the core components of any web design strategy is the ability to provide a streamlined page that will load quickly and with no errors.
All About Navigation
Mobile users are naturally dealing with smaller screens when compared to a laptop. Website designers in Sydney will take this into account; building pages with simplicity and ease of navigation in mind. Should a visitor arrive to a specific page quickly, he or she is much more likely to engage with what is being offered. Gone are the days of the cluttered website laden with banner advertisements and other “fluff” that only serve to detract from the unique service that is being offered. As Sydney is such a busy community, most users will simply not have the time to waste sifting through digital flotsam and jetsam in order to finally encounter what it is that they are looking for.
When mobile-friendly web design is combined with cutting-edge approaches, the benefits cannot be overstated. Modern businesses need to keep this factor in mind when choosing an outsourced company. As the digital community continues to grow in leaps and bounds, this trend will continue. Staying ahead of such a curve can make the difference between success and failure, and working with skilled and knowledgeable web designers like those at Go Local Marketing will help ensure your business is well-positioned for success.
The State of Mobile Software Quality, keynote.com
Web Design Trends of Fortune 500 Companies [Infographic], go-globe.com